Let’s Get Started
We use the internet every day. Paying bills, researching, working. We are always here, on the World Wide Web. With as much user interaction as this place has received since the dawn of the internet, you would think that experiences for users would be at the very pinnacle of greatness. Ease of use, simplicity, clarity. These are the bare minimum requirements for a “decent” user interaction.
And yet, so often, the experience is anything but decent. It’s confusing, cluttered, poorly designed, and sometimes even hostile. We’re forced to dig through bloated menus, decipher misleading copy, scroll past endless pop-ups, and wrestle with CAPTCHA challenges that seem to have been designed by a cryptographer with a grudge. This isn’t just frustrating—it’s exhausting.
Somewhere along the way, a huge portion of the web forgot that humans are on the other side of the screen. We’ve normalized bad interactions. Tiny gray text on white backgrounds. Unintuitive icons with no labels. “Subscribe” buttons that look like “Close” buttons. Dark patterns that trick you into signing up for newsletters you never wanted. And let’s not even talk about mobile experiences that demand pinpoint precision from a thumb.
The tragedy? Most of this is easily fixable.
It doesn’t take a team of UX experts or a massive redesign budget to make digital interactions better. It takes care. Empathy. A willingness to walk through a process as a user would and ask: Is this clear? Does this make sense? Does this respect their time and attention? If I knew nothing about this process, could I easily accomplish my goals?
Sometimes it’s as simple as rewriting a sentence. Adding a label to a button. Choosing a more legible font. Giving users a clear way to exit or undo an action. These are not Herculean efforts. They are small acts of thoughtfulness.
We can—and should—do better.
Because the internet is not just code and content. It’s a place where people live large parts of their lives. And those people deserve better experiences. Not just functional ones, but friendly ones.
Let’s stop settling for “good enough” and start striving for good. User-friendly isn’t a luxury—it’s a basic requirement. And it starts with caring just a little bit more.
That’s what this blog is here for.
To shine a light on the unnecessary friction in everyday digital experiences and show how simple, thoughtful design choices can fix them. I’ll call out common issues, share ideas for improvement, and hopefully help make the web a little more human in the process.
But it won’t only be about UX fails and fixes. This space will also be where I explore other things that spark my curiosity—whether that’s a random thought, a piece of culture, or a deep dive into product management concepts I’ve been chewing on. So if you're into practical insights, occasional rants, and some good old-fashioned thinking-out-loud, you're in the right place.